Service One Mutual Limited has officially rebranded as GoodLoop, marking an exciting evolution in its commitment to strengthening communities across the ACT and regional NSW.

The rebrand reflects the organisation’s expanded focus on community impact, ethical investment, and sustainable growth, while continuing its long-standing legacy as a member-owned mutual.

Originally established from a proud credit union heritage dating back to 1959, the organisation has evolved significantly over the decades. The transition to GoodLoop signals a renewed clarity of purpose and a forward-looking strategy centred on creating a continuous cycle of benefit for members and the broader community.

“GoodLoop represents who we are today and where we are heading,” said Ivan Slavich, Chief Executive Officer. “Our new name reflects the ripple effect of community impact, reinvesting, supporting, and building stronger outcomes across our entire region.”

Whilst the name has changed, the organisations core mission remains the same: to generate long-term value for members while reinvesting profits into community initiatives, sponsorships, grants, social enterprises and strategic partnerships.

GoodLoop operates alongside its wholly owned subsidiary, which manages Community Bank branches across Canberra, Batemans Bay, Cooma and Newcastle under franchise agreement with Bendigo Bank.

The launch of GoodLoop reinforces the organisation’s focus on:

• Community investment and sponsorship;

• Social impact initiatives such as StreetBeat (Publicly Accessible Defibrillators);

• Ethical and sustainable growth strategies; and

• Member benefits and engagement.

Chair Bruce Papps said the rebrand represents both continuity and ambition.

“Our history has always been rooted in community. GoodLoop allows us to honour that heritage while clearly articulating our future direction. It’s about building a continuous loop of positive impact and benefits, enabling our community to thrive.”

The official launch event will be held on 25 March 2026 at GoodLoop’s head office, 75 Denison Street, Deakin, bringing together members, partners, customers, staff and community stakeholders to celebrate the next chapter.

GoodLoop’s new brand identity, including updated visual assets and signage, will roll out progressively across digital platforms, branches and community initiatives.